Foodpedia (Shanghai) agricultural technology development Co., Ltd. applies advanced organic production and management technology of United States in its organic production. The company established close cooperation with many big-sized ecological and organic planting production bases. It provides customers with professional diet advisory service. Foodpedia believes in natural, organic and continued agricultural production, aimed at building a membership sales distribution platform of ecological and organic food.
食全食美（上海）农业科技发展有限公司运用先进的美国有机生产、管理技术进行有机生产，与全国各大生态、有机种植生产基地建立紧密合作，并为客户提供专业的饮食咨询服务；遵行笃行天然、有机农产品永续的生产理念，以打造生态、有机食品的会员制销售配送平台为品牌目标。
Lu-E shares the creation with you.
面临挑战：随着知名度的进一步提升，有了一定市场积累的食全食美，面临着有机食品品牌快速集中发展的考验，以作强品牌求生存，必须要塑造更有视觉冲击感的全新形象，使品牌的竞争力得以迅速提升。
解决方案：接到案子后Lu-E为食全食美做出了现状SWOT分析，旨在破除同质化，做出区隔化形象竞争策略。针对于高端消费群体，围绕其品牌理念，为其打造匹配高端的视觉形象，让其品牌的视觉影响力直击同行业，并在消费者心中植根，让品牌由分化直接步入进化。
