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[ 嘉可餐饮 ]品牌建设和画册设计

 


Shanghai Jiake Catering Operation Co., Ltd. headquarters in Zhongshan Road, Changning district, Shanghai. The company specializes in leisure food catering service consulting and management. From the beginning, the company has adhered to a high standard and been committed to improving the level of service, promoting the standardization of development, to provide customers with more convenient and higher quality overall service. Absorbed foreign chain operation experience and combined with the most advanced management concepts, operation systems of China's leisure food industry, the company is committed to become the No. 1 brand of Chinese catering chain management company.

上海嘉可餐饮管理有限公司,总部位于长宁区中山西路1055号中山广场A座303,公司专业从事养生休闲食品餐饮服务咨询及管理。公司成立之初,坚持高起点、高标准,始终着力于提高行业服务水平、推动行业规范化发展,为客户提供更为便捷、更为优质的整体全程服务。汲取国外连锁经营经验并结合中国休闲餐饮行业最先进管理理念、运营系统,嘉可餐饮致力打造中国餐饮公司合作连锁管理第一品牌。

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Lu-E应邀为嘉可餐饮及其旗下特色甜品品牌花想容进行品牌视觉塑造,包括VI,菜单、招商手册、运营手册、网站等。

面临挑战:如今的甜品店可谓是烽烟四起,在激烈的市场竞争中,企业必须不断寻求创新、完善自我,并且要在品牌形象就给人高于行业标准的一系列服务规范,所以怎么突出品牌的差异化是重中之重。

解决方案:用融入中国古典文化的创意字体为创作点,用唯美的方式展现品牌标识,符合甜品给人甜甜的感觉。