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[ Melzel美康喜 ] 品牌视觉建设

 

USA Melrose Nutrition Corporation, is one of the most famous nutrition research and development institutions in the United States with R & D, production and sales. It is a comprehensive company aiming at children nutritious supplements, owning the leading laboratory for children nutritious food production, world-class and fully automatic equipments and management systems. In 2012, Melrose cooperated with Sage Pharmaceuticals to research and produce the new infant formula——Melzel “365 Intelligent Milk Powder Formula” based on the needs and practical situation of Chinese babies.

To better interact with the development of Chinese mainland market, USA Melrose Nutrition Corporation built the long- term strategic cooperation with Shanghai Wanyuan Investment (Group) Co., Ltd. and established Melzel Food(Shanghai) Co., Ltd. to introduce the latest infant milk powder formula that are packed in the US and then delivered across the ocean.

美国美诺斯营养品有限公司,是美国著名的营养品研发机构之一,集研发、生产、销售于一体,是一家综合性儿童营养品公司,拥有全美一流的儿童营养食品实验室及世界一流全自动化生产设备和管理体系。2012年,美诺斯协同拥有FDA资质的美国权威药企Sage Pharmaceuticals公司,基于中国宝宝对高端营养食品的需求和实际情况,共同研发出新一代育智型婴幼儿配方奶粉——Melzel 美康喜“育智365”。

为了更好的配合中国大陆市场的开发,美国美诺斯营养品有限公司与上海万源投资(集团)有限公司建立长期战略合作,共同出资成立美康喜食品(上海)有限公司,推出了美国装罐,跨洋直达的“美康喜”婴幼儿配方奶粉。

Lu-E shares the creation with you.

Lu-E与您一起分享。

Lu-E executed the brand vision construction for Melzel including logo design, brand story, catalogue, package and so on.

Lu-E成员为“美康喜”品牌进行了包括Logo设计、品牌故事、画册、包装等在内的整体品牌视觉建设。

面临挑战:作为国外品牌,如何突出其母国特色并为品牌塑造一种良好的视觉体验?

解决方案:找寻一种为中国人所熟知的元素来为产品塑造一种“活态”的灵动形象,突出产地更营造一种聪睿氛围突出产品益智功能,也进一步增强产品吸引力。丰富视觉形象产品,增进品牌可信度。