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[ 春娇与志明甜品 ]品牌升级建设

上海麓溢广告传媒有限公司

 


Chunjiao & Zhiming is a chain desert brand created by Nanjing Avita Food’s Co. Ltd. In the face of fierce market competition, the company hopes to upgrade existing brand visual image, seal the brand differentiation and repositioning.

“春娇与志明“是南京艾味塔餐饮有限公司旗下的连锁甜品品牌。随着甜品市场竞争日益激烈,相似度也越来越高,公司之前的视觉形象在时代的进程中已被淘汰,不能过多的吸引年轻消费群的目光;需要对品牌的现有视觉形象进行升级,锁定品牌的差异化,重新定位。

Lu-E shares the creation with you.

Lu-E与您一起分享。

Lu-E conducted field research, competitive brands analysis and internal interviews in order to make a comprehensive interpretation. Lu-E also extended the brand position of “happy desert” to “an everlasting wonderful moment”, adopted a hand-painted young couple as the brand logo and created a series of romantic stories. All of these are specific and effecitve ways for the brand to impress the target consumers.

Lu-E成员经过实地考察、竞品分析、品牌内部调研,对品牌进行了全面的解读。在”幸福甜品“的定位上引申出品牌具体传播中的表现方式为”一个永恒的美好时刻“。大胆采用插画风格的年轻男女为品牌标识(logo),同时手绘了幸福系列,用故事化的广告手法第一时间打动目标客户。

实地考察照:





“幸福甜品”系列图文






品牌升级后的VI: