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[ Irisbaby恩乐宝 ] 品牌视觉建设

 

Irisbaby is a high-end infant milk powder brand from New Zealand and was registered and created by Shanghai Wanyuan Investment (Group) Ltd., Co. Wanyuan Group had won the 2nd Top 50 Real Estate Development Companies Finalist in Shanghai in 2004. Since 2012, Wanyuan Group has expanded business to infant food and supplies and international energy.

“恩乐宝”是来自新西兰的高端婴幼儿奶粉品牌。由上海万源投资(集团)有限公司注册并创立。万源集团曾荣获2004年“第二届上海市房地产开发企业50强入围奖”。2012年,万源集团拓展业务到婴童食品、用品,国际能源事业。需要为新品牌上市做好基础建设。

Lu-E shares the creation with you.

Lu-E与您一起分享。

面临挑战:如何向消费者传达恩乐宝是来自新西兰的高端奶粉品牌这一重要信息?

解决方案:在品牌LOGO和产品包装中加入新西兰特有的元素,且元素选择要适宜婴幼儿或者说利用技术手段将元素萌态化、趣味化。色彩搭配要讲求清新明快,能够使人放松。