Reflex was founded in 1898, began by sophisticated processing of steel products. After a century of development, Reflex became a real expert and is considered to be the industry leader. Its parent company, Heinrich Winkelmann, has become a group company composed by a number of manufacturers serving in heating and ventilation industries and automotive industries. The group headquarter has more than 1,000 employees. As the leader of constant pressure control on heating, cooling system and water device, Reflex is a household name in Europe and around the world.

德国Reflex公司成立于1898年，由钢制品的精良加工开始。百年的发展使Reflex（瑞福莱）成为真正的专家，并被认为是此行业的领导者。其母公司Heinrich Winkelmann 公司已经成为了由多个服务于暖通行业和汽车行业的制造厂组成的集团公司，总部拥有员工1000多人。Reflex的品牌在欧洲甚至全世界可谓家喻户晓，作为加热、制冷系统和饮用水装置的定压控制的领导者而遍及全球。

Lu-E shares the creation with you.

Lu-E与您一起分享品牌创意。

     面临挑战：怎么在众多的参展企业品牌中突出瑞福莱的品牌特征和诉求，创造出能够打动参加展会人员的海报，而且使人能有兴趣继续了解产品。

     解决方案：Lu-E采用3D方式，以第一视角让观众直观的了解产品，并搭建沟通渠道。