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[ Salubre赛露芭 ]品牌建设

上海麓溢广告传媒有限公司

 

Salubre is a Mexican carting brand with foreign capital and introduced into China by Chinese American Mr. Xie. The main products of the brand are American version of Mexican food with varied optional filling and made-to-order. In America, this type of Mexican carting has been favored by all classes and trended toward one of the most popular fast food type. In China, it is brand new and has huge market potential. Salubre focuses on young people and aims at planting this successful featured carting brand operation model in China. In the process of foraying China, the brand faced series of problems related with brand construction and marketing.

赛露芭是由美籍华人谢先生引入美资创立的墨西哥特色餐饮品牌,主营现点现做、馅料多元可选的美式墨西哥食品。在美国,同类墨西哥特色餐饮深受市场各阶层青睐与追捧。在国内,此类市场无人进驻,潜力巨大。赛露芭以年轻大众消费群体为受众,旨在将此成功的特色餐饮品牌运作模式植入中国。新品入驻中国过程中,创始人面临一系列的品牌建设及市场营销问题。

Lu-E shares the creation with you.

Lu-E与您一起分享。

面临挑战:如何塑造品牌形象,展示产品特色,吸引消费者尝试?

解决方案:Lu-E 对品牌视觉形象进行创意设计。logo图形为一个红色的辣椒,线条柔和更有美感,体现墨西哥特色。店铺风格为美式简约风,主色调以红色、橙色和绿色为主,体现出产品健康、新鲜的特色优势。