Hiquality is the leading brand of organic foods in Shanghai, including online store and physical stores. Since its establishment in 2006, Hiquality stores have been all over Shanghai with organic food based, supplemented by a variety of high quality food. English brand name "Hiquality" explains the purpose and provides the public with more healthy and safer food.

海客乐是上海有机食品领导品牌，包括购物商城及实体店。自2006年创建至今，海客乐的门店已经遍布上海各大区，以有机食品为主打，辅以各种高品质食品。品牌英文“Hiquality”阐述了海客乐的宗旨，为大众提供更健康更安全的食品。

Lu-E shares the creation with you.

Lu-E成员为品牌视觉升级与画册设计进行了创意。

面临挑战：原来的logo有着太大的模糊化和陈旧感，而且不能与消费者产生非常强烈的亲近感；新logo需要给人耳目一新感觉，并提醒广大的消费者海客乐正在一步步的发展创新。