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[ 恒新牧业 ] 品牌建设

上海麓溢广告传媒有限公司

Shanghai Hengxin Modern Agricultural Science and Technology Co., Ltd. is a technology company that provides automated pig breeding equipment and related technical support for large farms. The company sets product development, engineering design, manufacturing, installation and technical services as a whole. Hengxin is one of the few equipment suppliers with international forefront ideas and design level. Also it has sales and after-sales service network throughout the country. As a new force in the field of farming equipment, the company needs to build a differentiated brand image, demonstrating core competitiveness of enterprises and help expand the national business.

上海恒新现代农业科技有限公司是一家为国内大型养猪场提供自动化养猪设备及相关技术支持的科技公司。公司集产品研发、工程设计、制造、设备安装与技术服务为一体,是国内为数不多掌握国际最前沿理念和设计水平的设备供应商,销售网络及售后服务已遍及全国。作为养殖设备领域的生力军,公司需要打造具有差异化的品牌形象,充分展示企业核心竞争力,助力拓展全国业务。

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面临挑战:如何凸显牧业品牌生态健康的理念?

解决方案:企业的青青草场就是对生态健康的最大体现,设计中以草场为元素,采用更有层次更灵动的方式组合搭配,最后打上企业的中英文商标。此外,所有元素的布局要按照非常科学的比例来设计。











客户对创意非常认可,Lu-E成员再次应邀为其设计产品画册。