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[ China Gold Deal 中钞国鼎 ] 形象创意传播方案

 

China Gold Deal Investment Co., Ltd. is a large state-owned company combined research, development, manufacturing and sales of banknote printing and minting derivatives with precious metals investment, anti-counterfeiting printing and international precious metals trade. In order to promote the sales of its gold products and collecting products, the company needs to expand the brand awareness, reputation and loyalty in the target market..

中钞国鼎投资有限公司,是一家集印钞造币衍生产品研发制造与销售、贵金属投资、防伪印制和国际贵金属贸易为一体的国有大型公司。为了促进其黄金制品及收藏类产品的销售,品牌需要扩大在目标市场的认知度、美誉度与忠诚度。

Lu-E shares the creation with you.

Lu-E与您一起分享。

In answer to that, Lu-E made a brand image creative communication plan for its offline promotion in Shanghai.

根据需求,Lu-E成员为品牌在上海的线下推广做了品牌形象的创意传播方案。

面临挑战:短时间内对品牌进行线下推广,让更多人关注了解企业理念与产品价值。

解决方案:对品牌宣传形象进行设计,以黄金为主色调,体现产品特点。宣传语字体采用中国书法,展现品牌厚重底蕴。宣传海报以白色为底,更显简洁高端,加深观看者印象。